Importance of SEO(Search engine Optimization)



Doing search engine submission and just having a site isn't enough —you
have to get customers to find you. To do that, your web site has to use
certain techniques and technologies that make search engines rank your
site high on their results list when your customers do a search for
your kind of business. That's " search engine optimization "



Steps involved in SEO

There are 4 steps to be followed to get a good Google page rank and
search engine ranking.



Step 1: Website modification



This step includes adding optimized content to all pages in the
website. This is necessary because targeted keywords have to be added
in the right density at the right places.



Step 2: Add tags



Add or make changes to Meta tags, Title tags, H1 tags, H2 tags, all
in
anchor text, and alt tags for images, after keywords research. Studying
the previous month's keyword usage statistics provided by the major
search engines does keyword research based on which the good keywords
are decided



Step 3: Link building



A, Inbound links:

Make the website available in about 300 directories and 90 search
engines and trade forums to build up on number of incoming links to the
website. All submissions are done manually including major search
engines like Google, Yahoo and MSN. Multiple or repeated submissions
are not necessary as most directories and search engines keep updating
themselves using their robots or spiders.



B,Reciprocal links (Optional 5 USD per link)

? Create a links page and make link exchanges with
relevant websites.

? Find out all competitor websites with good ranking
and analyze where they have placed their links.

? Then make sure our link is also placed there.

? Gradual build up of relevant and quality reciprocal
links

? Regular verification of reciprocal links

Step 4: Maintenance

? Report on improvement in ranking on a regular 

basis

? Re-optimization and resubmission based on client
feedback

? Website statistics monitoring and conversion
tracking



By following the above-mentioned simple SEO steps it is possible to
achieve good search engine positioning.